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Live the Health You Want: A Primer for the Care and Feeding of the Human Body
For more than 60 years, Stephanie Shorr wanted to be an author. Cheval Press helped make it happen.
Client
Stephanie Shorr
Industry
Health & Wellness
Year of Release
2025
Timeframe
14 months
Stephanie Shorr wanted to share decades of expertise in holistic health and optimal performance with the people she couldn't reach one on one. Cheval Press helped her turn that knowledge into a book. The challenges: she had a lifetime of research and real-world results, strong opinions about how it should be structured, and no clear path from idea to published work.
Our Solution
Our Solution
Stephanie came to us with something most authors don't have: a fully lived point of view. Decades of personal research, real results, and a genuine mission to help people take control of their own health. What she needed was someone to help her organize it, sharpen it, and get it into print.
She had a big vision for this book—and rightfully so. The challenge was channeling that vision into something that served the reader as much as it expressed the author. That meant making thoughtful decisions about structure, pacing, and what to include, all while honoring the depth of knowledge and the distinct artistic sensibility Stephanie brought to every page. From there, we published the book under a custom imprint—establishing a distinct brand identity that was entirely her own—and built a marketing campaign around book reviews and podcast outreach designed to earn her visibility in one of the most crowded publishing categories there is.
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Plot twists
Every path to publishing has its challenges. Here's what they were up against.
Turning expertise into structure.
Stephanie came in with decades of research, personal experience, and a well-developed point of view—but translating all of it into a coherent, readable book required real architecture. The work was there. The structure had to be built.
A message that needed precision.
Stephanie was not a medical professional, and she was careful about the line between sharing what she knew and making claims she couldn't defend. Every chapter had to be accurate, credible, and squarely in her lane—without losing the directness and passion that made her voice worth reading.
Audience clarity.
She came in hoping to reach women her age, but her existing social media audience skewed differently than she expected. Identifying who the book was really for—and writing directly to them—was something that had to be worked out as part of the process.
No publishing experience.
Stephanie had written social media content, built three websites, and spent 20 years as a graphic designer—but she had never published a book. From manuscript to production to launch, she needed a team she could trust to carry the process across the finish line.
The resolution
By every measure, Stephanie's experience with Live the Health You Want was a clear success.
Great reception.
Live the Health You Want hit #1 Best Seller status in two categories and #1 Hot New Release status in two additional categories within the first week of launch. For Stephanie, the rankings were meaningful—but the deeper win was personal. She had wanted to become an author for more than 60 years. With this book, she finally was one.
Critical recognition.
Kirkus Reviews called the book an appealing and wide-ranging survey of ways to reclaim your health, and praised Stephanie's tone of cheerful, knowledgeable confidence throughout. The book also earned a Bronze Award from Reader's Choice Book Awards, a feature article placement in Grand Magazine reaching more than 15,000 unique visitors a month, and coverage through a targeted book review and podcast campaign built specifically for the health and wellness space.
A debut worth celebrating.
Live the Health You Want was Stephanie's first book—her nonfiction debut. After decades of building expertise and more than 60 years of wanting to share it, she had something permanent and professional to show for it. A book that carries her name, her voice, and her life's work between two covers.
"Where would I be? I would still be thinking about writing a book."
Stephanie Shorr
Health & Wellness Author
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