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Empire Builder: The Road to a Billion
Adam Coffey wanted to share his expertise in building billion-dollar companies with the leaders who could apply it. Cheval Press helped him bring that work into publication with professional execution and high standards.
Client
Adam Coffey
Industry
Private Equity
Year of Release
2024
Timeframe
12 months
Adam Coffey had already written and published two internationally bestselling books. He knew exactly what he wanted to say—and the standard he expected in how it was delivered.
The only problem was finding the right team to help him turn that knowledge into a world-class finished book—without compromising on standards. That's when he came to us.
Our Solution
Our Solution
Adam brought decades of expertise, strong stories and examples, and the ability to write compellingly. Our job was to guide the final steps—editorial refinement, production, and packaging—so the finished book met his standards and served his goals.
After clarifying his vision and success criteria, we helped craft a book that met his goals—strategically and editorially. From a cover that reflected his brand to formatting optimized for his audience, every production choice supported the same outcome: a book that delivered his ideas with polish and strengthened the business it was built to support.
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Plot twists
Every path to publishing has its challenges. Here's what they were up against.
No publishing team.
The company he had previously relied on to publish his books had gone out of business. In an industry where quality varies widely, Adam needed a team he could trust.
Lack of time.
Adam could have assembled a team himself, but doing so would have required time he didn’t have. He needed a proven team already in place—ready to move quickly and execute well.
High standards.
Adam rightly held every step to a high standard. Like many of our clients, he demanded that every detail would meet his standards. We share that commitment—and we ensure clients maintain final approval—so the collaboration remained strong throughout.
The resolution
By every meaningful measure, Adam’s experience with Empire Builder was a clear success.
Great reception.
Empire Builder became an international bestseller within the first twenty-four hours across multiple formats and categories. And the results extended well beyond launch: alongside his other books, it has generated substantial royalty income over time.
Influence extended.
His books have strengthened his credibility at scale—helping him secure hundreds of podcast invitations. Between his books and podcast presence, his authority has compounded to the point that prospects often arrive already convinced—without the need for traditional discovery calls. People enroll in his coaching programs before speaking with him because the work makes his experience and value unmistakable.
Big impact.
Adam credits his books with contributing to millions in revenue by expanding his reach and strengthening conversion through credibility. He went on to publish another book with Cheval Press, and he’s currently outlining his fifth—continuing to build a body of work with momentum.
"Being a published author has been very helpful to me in building my ecosystem and reaching a broader clientele. I have clients on every continent and millions of dollars of revenue. The books have been a huge success."
Adam Coffey
Operating Partner, Board Member, CEO Coach, Consultant, #1 Best Selling Author (x4), Top 1% Speaker, and Proud US Army Veteran
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