Book Publishing

Failing My Way to Success

After more than forty years as an entrepreneur, Phillip was determined to write a book that would serve as his legacy, open doors to the next chapter of his life, and help other entrepreneurs succeed. Cheval Press helped him achieve all of that.

Client

Phillip Cantrell

Industry

Real Estate

Year of Release

2025

Timeframe

12 months

Phillip had been wanting to write a book for years. Over and over, people from every part of his life told him he should. He had so much hard-won wisdom to share and so many great stories to tell. Two things were holding him back, though: Finding the time to get all his thoughts down on the page and finding a top-tier company to partner with to get it launched and marketed. That’s when he connected with Cheval Press.

Our Solution

Phillip brought so many assets to our partnership. He knew exactly what he wanted to say, he had a unique and engaging way of expressing himself, and he was deeply committed to serving others.

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We helped him organize his thoughts into a solid outline, then coached him through the writing process until he had a manuscript that exceeded his dreams. Then, we turned our attention to publishing the book, creating the audiobook, and marketing both to achieve maximum impact.

Plot twists

Every path to publishing has its challenges. Here’s what Phillip was up against.

New to writing books.

Phillip was a strong writer—he had already written dozens of articles for various outlets. But there’s a big difference between writing a 1,000-word article and writing a 45,000-word book.

New to publishing.

Phillip had built teams, coached entrepreneurs, and achieved massive success…in real estate. But he had never built a book publishing team. The process, from finding the perfect designer, to identifying a great copywriter for his back cover copy, to navigating the ins and outs of cover design—not to mention figuring out the nuances of book distribution—represented a whole new world. He could have figured it out, but he didn’t have the time to do so, and he didn’t want to risk making a mistake.

New to book marketing.

Book marketing is a beast of its own, and Phillip understood that. He wanted the help of a seasoned expert to make his book launch as successful as possible.

Results

The resolution

In July 2025, Phillip’s dream of becoming a published author became reality—and it just keeps getting better.

Strong media reception.

From being featured in outlets like Authority Magazine and Housing Wire to appearing on multiple podcasts, Phillip’s book has opened new and exciting doors for him.

Entrepreneurs reached.

In the first week, his book hit #1 Best Seller status in four categories and #1 Hot New Release in five! But perhaps the impact is best summed up by the reviews: Phillip’s readers say his book offers important life lessons and serves as inspiration to improve “how they do business and life”…exactly as he hoped they would when he embarked on this journey.

Big plans.

The sky’s the limit for Phillip now. Whatever he’s called to do next, he’ll do it as a published author.

Discover the Book on Amazon

When I started this project my singular goal was to help the generation coming behind me to advance further and faster based on what I had discovered on the journey of my career. Seems to be working. So glad it resonates!

Phillip Cantrell

Company founder, author, business growth strategist, and leadership mentor