Book Publishing

Failing My Way to Success

After more than four decades leading businesses, Phillip sought to crystallize his insights into a substantive work that would articulate his hard-earned perspective, extend his influence, and create lasting value for emerging entrepreneurs. With Cheval Press’s hybrid publishing guidance, he was able to realize that vision with authority and clarity.

Client

Phillip Cantrell

Industry

Real Estate

Year of Release

2025

Timeframe

12 months

Phillip recognized that his experience embodied a rare depth of practical insight. While many urged him to write, what he needed was a structured, expert-led process to organize his thinking and ensure it would resonate with readers beyond his immediate network.

Our Solution

Phillip brought so many assets to our partnership. He knew exactly what he wanted to say, he had a unique and engaging way of expressing himself, and he was deeply committed to serving others.

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We helped him shape his ideas into a strategic outline, and through purposeful collaboration, we refined each chapter so that the final manuscript reflected his voice, judgment, and strategic point of view.

Plot twists

Every path to publishing has its challenges. Here’s what Phillip was up against.

New to writing books.

Phillip was a strong writer—he had already written dozens of articles for various outlets. But there’s a big difference between writing a 1,000-word article and writing a 45,000-word book.

New to publishing.

Phillip had built teams, coached entrepreneurs, and achieved massive success…in real estate. But he had never built a book publishing team. The process, from finding the perfect designer, to identifying a great copywriter for his back cover copy, to navigating the ins and outs of cover design—not to mention figuring out the nuances of book distribution—represented a whole new world. He could have figured it out, but he didn’t have the time to do so, and he didn’t want to risk making a mistake.

New to book marketing.

Book marketing is a beast of its own, and Phillip understood that. He wanted the help of a seasoned expert to make his book launch as successful as possible.

Results

The resolution

In July 2025, Phillip’s dream of becoming a published author became reality—and it just keeps getting better.

Strong media reception.

Phillip’s book helped position him as a relevant authority across platforms, resulting in features in respected outlets, multiple podcast invitations, and opportunities that extended well beyond the publication itself.

Entrepreneurs reached.

In the first week, his book hit #1 Best Seller status in four categories and #1 Hot New Release in five! But perhaps the impact is best summed up by the reviews: Phillip’s readers say his book offers important life lessons and serves as inspiration to improve “how they do business and life”…exactly as he hoped they would when he embarked on this journey.

Big plans.

With his book complete and received with engagement from his communities, Phillip is positioned for continued impact—strengthening his voice, reinforcing his credibility, and expanding the reach of his perspective.

Discover the Book on Amazon

When I started this project, my singular goal was to help the generation coming behind me to advance further and faster based on what I had discovered on the journey of my career. Seems to be working. So glad it resonates!

Phillip Cantrell

Company founder, author, business growth strategist, and leadership mentor

Start building your authority with us.

Get in Touch

Person wearing a beige blazer typing on a laptop at a white desk with a potted snake plant and an orange notebook with a pen.

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