Book Publishing

Healthcare Hygiene and McKnights

Dr. Buffy Lloyd-Krejci is a recognized expert in infection prevention and control whose work contributes meaningfully to industry practice. Although she regularly shared insights in established outlets, she needed a more strategic way to convert her expertise into written work that would broaden her influence and deepen her impact.

Client

Buffy Lloyd-Krejci

Industry

Medicine

Year of Release

Ongoing

Timeframe

Ongoing

Dr. Buffy has an incredible passion for and experience in infection prevention and control, particularly when it comes to residents and staff in long-term care facilities. Frequently tapped to contribute to industry publications like Healthcare Hygiene and McKnights, she was giving up her weekends to write articles for them.

‍
It wasn’t sustainable—she was running a full-time business and taking care of her family. But she didn’t want to give up the opportunity to educate people about how to solve the problems in the industry. So, she turned to us to help her get it all done.

‍

Our Solution

Dr. Buffy brought a deep reservoir of expertise and a distinctive voice to her field. What she needed was a structured, standards-driven process to turn that expertise into content that would resonate with her professional audience and elevate her authority within the sector.

‍

Through focused, structured conversations, we extracted Dr. Buffy’s insights and translated them into polished articles that conveyed her thinking clearly and strategically to her target readership.

Plot twists

Every path to publishing has its challenges. Here’s what Dr. Buffy was up against.

No time to write.

Like so many of our clients, Dr. Buffy’s time was at a premium. A published author of both an international bestselling book and numerous articles, she knew how to write well. She just didn’t have the bandwidth for it.

Voice concerns.

Dr. Buffy has a unique voice—approachable, understandable, and expert. She needed each article to sound like her. Otherwise, the amount of time she would have to spend fixing the writing would mean the collaboration wasn’t worth it.

A rapidly changing industry.

Infection prevention and control in long-term care facilities is a highly regulated but rapidly changing industry, with new requirements coming out all the time. Dr. Buffy needed someone who could research independently to educate themselves about the topics she covered, so she could focus on conveying the substance of the articles (not explaining every little change and definition).

Results

The resolution

Dr. Buffy partnered with us on a retainer basis to write a set number of articles per month. The results speak for themselves.

Thought leadership amplified.

Dr. Buffy’s work reached the audiences most positioned to benefit from her perspective—from peers to practitioners—reinforcing her reputation as a voice of substance and influence in infection prevention and control.

Audience engagement deepened.

Each article acted as a durable resource for clients and prospects alike, helping them make better-informed decisions and reinforcing Dr. Buffy’s role as a trusted advisor.

Time reclaimed.

Freed from the mechanics of drafting and editing, Dr. Buffy was able to invest her energy where it mattered most—advancing her business and expanding her impact.

Discover the Book on Amazon